Unlike other forms of marketing that seem to be targeting everyone, geofencing has the advantage of creating virtual fences over the specific area you want to target, and it is considered the new marketing strategy in the market. Geofencing message contents can be personalized to fit the context of the user and thus alerting them on the offers being made available by a business close to them. Geofencing marketing will help you grab clients from your competitors by sending them personalized messages consisting of offers. Below are some advantages of geofencing marketing.
Based on the location of your target group you can easily personalize your marketing messages, this will help you increase the number of people you attract to your retail stores and hence better targeting. When geofencing you are getting your messages in front of the audience who matter the most, this is likely to increase engagement which in turn will create brand loyalty. Placing beacons inside the building can be cumbersome and it gets more difficult to implement, luckily, geofencing does not require beacon technology you just need the location you want to target.
If you are using other marketing methods like radio, it very difficult to gauge the effectiveness of your campaign, however, with geofencing you can easily determine the return on investment by analyzing the progress of your campaign. You can target and speak to your potential clients if they are at the geofencing area you have created either on their phones or tablets. Unlike with beacon technology, you can target users after leaving the geofence and can be retargeted up to one year later.
If you are using geofencing marketing, you can deliver specific offers to people based on their location and thus you improve the impact that your communication create on the buyers. With geofencing marketing, you can enjoy more reach in your market than any other targeting method in the method. Geofencing gives you a higher percentage of reaching the people who walked into the geofence because it only requires a location to be turned on.
If you are using geofencing, like any other marketing method, some stores are likely to do better, but with this you can easily tell because you will be getting access to better data. With geofencing marketing you will get analytics real-time; you will start getting data the same day the campaign is launched. In summation, you should consider geofencing marketing for your business for any of the reasons discussed above if not all of them.